Tuesday, December 26, 2006

Why Ads on Cell Phones Are a Terrible Idea

Marketing guru Seth Godin explains why putting ads on phones "Because advertisers want to buy those ads" is terrible logic. Godin's ultimate question to Version Marketing chief John Harrobin is, "Why would you risk your market share and what little customer satisfaction remains by selling off screen space to advertisers?"

read more | digg story

0 Comments:

Post a Comment

<< Home