Random Leonardo DiCaprio Moment: Superstardom to "Leo Mania"
The move from 'star' to 'superstar' came when Leonardo DiCaprio played Jack Dawson in Titanic (1997). The highest grossing movie ever (unadjusted for inflation; taking inflation into account, it is the sixth highest), it received eleven Academy Awards. Over the course of the next few years he would become a household name worldwide, synonymous with labels such as 'teenage heart-throb' and sex symbol. With a status that spawned fantasy crushes and hysteria worldwide, E! Online described him as the most gorgeous celebrity on the planet, while his co-star Kate Winslet said she agreed with others in deeming him the "most beautiful man on Earth". At the peak of his celebrity in 1998, DiCaprio fronted scores of magazine covers ranging from Vanity Fair to Rolling Stone, and was once the most searched for personality in the early years of the Internet. DiCaprio agreed to play the spoof role of his real life 'teen idol' persona during this period, in Woody Allen's satirical parody, Celebrity.
Perhaps overrun or overhyped by fame from what became known as 'Leo-Mania' the world over - from the shores of Thailand all the way to Afghanistan (where the government there banned 'DiCaprio style' haircuts amongst the youth) and Australia (where in Tullamarine, Victoria, a restaurant called "DiCaprio's" was established in 1998 which is still there to this day ), what came apropos with fame were tales in the tabloids of excesses and indulgence. Time magazine summed up the fame superhighway and its trappings in an interview with the actor in 2000, reporting: 'DiCaprio still thinks of himself as an edgy indie actor, not the Tiger Beat cover boy. "I have no connection with me during that whole Titanic phenomenon and what my face became around the world.", also commenting "I'll never reach that state of popularity again, and I don't expect to, It's not something I'm going to try to achieve either."
Nonetheless, the headlines and controversy failed to let up, peaking when he starred in a project by Danny Boyle based on Alex Garland's backpacker culture classic, The Beach that year. Because of clashes with the Thai authorities over the use of the island of Ko Phi Phi in 1999, the film garnered more bad press than expected. It was reported that permission granted to the film company to physically alter the environment inside Phi Phi Islands National Park was illegal. In the end, the film also did not score as well as expected at the box office, losing mainstream commercial appeal due to its content. Also, fans of the original novel claimed it did not do justice to Garland's work .From Wikipedia.