The Future of Movie Openings?

Director Stephen Soderbergh's new film "Bubble" will open in theaters this Janaury and arrive in stores as a DVD four days later. Some, like Mark Cuban, have advocated these duel releases as the future of getting more bang out of a studio's marketing buck. The argument is there is a different market for the theaters and sales and both will be helped and not hindered by the flexibility. If this works, it probably won't be long before films are released in theaters, on dvd, on demand and in the itunes/google video stores all on the same.

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